NEWS

YOKOHAMA’s “ADVAN” to Come Factory-Equipped on Porsche’s New models

Posted on August 3, 2016
YOKOHAMA’s “ADVAN” to Come Factory-Equipped on Porsche’s New models
The Yokohama Rubber Co., Ltd., announced today that its “ADVAN Sport V105” tire has been selected by Germany’s Porsche AG as original equipment for its new 911, 718 Boxster, and 718 Cayman. The “ADVAN Sport V105” is known for its excellent driving performance and superior comfort and enhanced safety characteristics. The original equipped tire was developed together with Porsche and the “N0” mark on the side of each tire indicates Porsche’s approval of the tire.

Yokohama Rubber to Launch Ultimate Street Sport Tire, "ADVAN A052”

Posted on August 1, 2016
Yokohama Rubber to Launch Ultimate Street Sport Tire, "ADVAN A052”
Yokohama Rubber Co., Ltd., announced today that from July 2016 it will begin marketing a new street-legal sport tire developed for use in circuit, gymkhana events, the “ADVAN A052”. It will come in 16 sizes, ranging from 16 inches to 18 inches. The “ADVAN A052” will be the successor to the “ADVAN A048”, an ultimate street sport tire. The new tire improves upon the “ADVAN A048’s” already superior cornering and stable handling to deliver unprecedented grip performance in wet and dry conditions. The tread design is developed from the tarmac rally tire “ADVAN A051T” which has been using at many rallies in Europe, and also that is derived from the legend tire, “YOKOHAMA A008”. It also meets the United Nations Economic Commission for Europe’s global standard for rolling sound emissions, ECE Regulation No.117 Revision 2 (R117-02), which is already being applied in Europe. As the company’s global flagship brand, “ADVAN” series tires epitomize "YOKOHAMA’s Pursuit of Driving Pleasure”. The series includes the “ADVAN Sport V105”, which has been adopted as original equipment on many of the world’s leading high-performance cars; the “ADVAN NEOVA AD08R” street sports tire; and the “ADVAN dB” premium comfort tire. “ADVAN” tires are widely used in motor sports and this year have been adopted as the control tires for the Japanese SUPER FORMULA Championship series, Asia’s ultimate Formula racing series.

YOKOHAMA’s “GEOLANDAR” to Come Factory-Equipped on Mazda’s New CX-9

Posted on July 28, 2016
YOKOHAMA’s “GEOLANDAR” to Come Factory-Equipped on Mazda’s New CX-9
The Yokohama Rubber Co., Ltd., announced today that its “GEOLANDAR H/T G056” has been selected as original equipment on Mazda Motor Corporation’s all-new Mazda CX-9 three-row midsize crossover SUV, to be launched in North America from this spring. Two tire sizes will be supplied: P255/60R18 107H and 255/60R18 108H. The “GEOLANDAR H/T G056” was developed as a highway terrain tire for use on midsize and large SUVs, sales of which are expanding around the globe. Developed to meet drivers’ demands for tires that deliver exceptional wear resistance and durability, quietness and comfort, and handling performance, the “GEOLANDAR H/T G056” delivers a comfortable ride on city streets and out on the highway. The new CX-9 is a high-end model in Mazda’s new-generation lineup, all models of which come equipped with the automaker’s SKYACTIV TECHNOLOGY and KODO—Soul of Motion design. The all-new CX-9 moves toward a more premium design execution and achieves an enhanced Jinba-ittai driving feel, providing drivers with a sense of oneness with their vehicle. The SUV also has a comfortable interior compartment with easy-to-use features and delivers outstanding fuel efficiency and safety performance.

Yokohama Rubber to supply “ADVAN” racing tires as control tires for the 2016 Sepang 12 Hours

Posted on July 22, 2016
Yokohama Rubber to supply “ADVAN” racing tires as control tires for the 2016 Sepang 12 Hours
Yokohama Rubber Co., Ltd., announced today that it will supply its global flagship “ADVAN” brand racing tire as the control tire for this year’s Sepang 12 Hours, an endurance race to be run on Malaysia’s Sepang International Circuit from December 8 to 11. The control tires will be the “ADVAN A005” and the “ADVAN A006” for use on wet surfaces. Both tires make use of YOKOHAMA’s proprietary orange oil compounding technique to ensure superior grip performance while enhancing environmental performance. Yokohama Rubber is particularly proud to be selected as the supplier of control tires for the race as this year marks the first time that all cars participating in the Sepang 12 Hours endurance race will be run on control tires supplied by a single tiremaker. In past years, participating racing teams could freely choose tires supplied by several designated tiremakers. Nonetheless, cars running on YOKOHAMA tires have captured the overall championship five years in a row since 2011. Yokohama Rubber’s selection as the sole tire supplier for this year’s race reflects the race organizers’ high evaluation of the performance of YOKOHAMA tires, not just at previous Sepang 12 Hours races but also at top-class races around the world, including the FIA World Touring Car Championship (WTCC). The Sepang 12 Hours was until 2013 known as the Malaysia Merdeka Endurance Race. The race has taken on a more international flavor in recent years, as teams from Europe have joined those from Southeast Asian countries, such as Malaysia and Thailand, and East Asian countries, such as Japan, China and Taiwan, and Australia in vying for positions on the winners’ podium. A wide range of machines in several racing car categories, from sports cars to low-exhaust touring cars, compete in the Sepang 12 Hours, with the top category being FIA-GT3 machines. From this year, SUPER GT GT300 class machines will also be allowed to participate, raising expectations for an even more exciting race.

BLUEARTH AE01 AND AE50 PATTERNS EECA APPROVED

Posted on November 18, 2015
BLUEARTH AE01 AND AE50 PATTERNS EECA APPROVED
The EECA (Energy Efficiency and Conservation Authority) have partnered with the New Zealand tyre industry to develop an approval mark for tyres that meet minimum criteria for both fuel efficiency and safety (braking in the wet). The ENERGYWISE™ approved tyre mark makes it easy to choose a tyre that will deliver on fuel efficiency and perform when safety really counts. The new BlueEarth AE50 and the BlueEarth AE01 have the Energy Wise approved tyre mark.

NEW PRODUCT- BLUEARTH AE50

Posted on November 18, 2015
NEW PRODUCT- BLUEARTH AE50
BluEarth AE50 was developed in pursuit of driving pleasure. It combines exceptional manoeuvrability & comfort with fuel efficient performance. It is superb in the wet, reducing braking distance significantly whilst boasting quietness & grip for a high level of total performance. The orange oil technology in Yokohama's high tech Nano Blend rubber compound adds grip at a micro level. As a result, Yokohama's fuel efficient eco tyres have the grip Yokohama is famous for.

PARADA SPEC-X

Posted on November 18, 2015
PARADA SPEC-X
NEW PRODUCT- PARADA SPEC-X........... CONCEPT IS A SUV/RV "DRESS UP" PATTERN..... A DIRECTIONAL PATTERN, THAT IS SMOOTH AND QUIET, LONG LASTING WITH A 420 UTQG TREADWEAR AND HAS A RIM PROTECTOR BAR TO SAVE THOSE EXPENSIVE WHEELS !!

ORANGE OIL

Posted on February 24, 2014
ORANGE OIL
Many low rolling resistance tyres lack grip on wet roads but Yokohama's patented Orange Oil and Silica Rubber compound restores wet grip and maximises mileage. The Orange Oil technology helps solve the grip problem present in low rolling resistance eco tyres. It allows motorists to save money by using less fuel without compromising grip for safe and confident driving. Typically, Orange Oil is used in detergents and perfumes. The oil doesn't come from the sweet, sticky part of the fruit. It comes from the orange peel. It’s quite acidic and when it touches rubber it softens it. Orange Oil keeps the rubber tyre compound soft and flexible at a micro level so it grips the road. More importantly it works in cold and wet conditions when rubber normally hardens and loses grip.

MUD TERRAIN G001

Posted on November 14, 2012
MUD TERRAIN G001
The Yokohama G001 Geolandar M/T Mud Terrain tyre offers exceptional off road driving for the serious off road enthusiast. The Geolandar M/T has a longer lasting, cut-and-chip resistant tread compound with a chunky, deep-lug directional tread design. The twin-cut lug grooves and progressive power shoulders increase the number of biting edges to enhance the tyre's traction in muddy conditions, while the stepped block edges help disperse accumulation of mud and dirt from between the blocks. The Geolandar M/T has large shoulder protectors that provide increased durability. New dual protection bars have also been added to further enhance cut and puncture resistance.

FEILDING TYRES

Posted on May 29, 2012
FEILDING TYRES
Feilding Tyres new store opens