ADVAN tyres are Yokohama's best high performance tyres. There are ADVAN motorsport tyres and ADVAN road tyres for powerful and prestige cars.
The prestigious ADVAN brand has been around since 1979 when Yokohama sponsored the "Japan Race Of Champions" and introduced the A001, Japan's first high performance radial tyre. Since then all Yokohama's race tyres have carried the ADVAN logo. That includes slick tyres, rally tyres and the semi-slick R-spce tyres which are the most popular in New Zealand.
In New Zealand, ADVAN is much more than just a tyre sub-brand. It's a fun car culture brand for car enthusiasts. Naturally, it has strong ties with the Japanese car tuning scene.